Transparency Suit


Consumul de imagine face subiectul unui clip realizat de catre Tom Meijdam de la  Studio Smack, clip creat pentru Graphic Design Festival din 2010. “Transparency Suit” aduce in prim plan informatia ce ne inconjoara si o prezinta ca pe o a doua piele, un costum care dezvaluie un cod vizual care ne defineste ca oameni din ce in ce mai mult. Iata cum descrie autorul acest clip:

“A data body is a collection of personal data that consists of all the information you have ever left behind through your buying behaviour, mobile phone, surfing habits, online social communities et cetera. Everywhere you fill in something personal it immediately enters your data body, which then grows without you even being aware of it. And the only thing you have to do is be a consumer or civilian. Therefore our existence has become increasingly transparent on virtually every level. Decisions are aligned with our desires and needs, and technology is used to track us as accurately as possible. “The ‘Transparency Suit’ visualizes the unseen flow of information around us (in this case as a result of our buying behaviour). It shows us an aesthetic and expressive solution that reveals a new field of visual code. The hidden information of the data body is made visible through a second skin, a suit that falls outside of the everyday experience.”

 

STUDIO SMACK / VFX BREAKDOWN #1 from STUDIO SMACK on Vimeo.

 

Making of-ul clipului:

STUDIO SMACK / VFX BREAKDOWN #1 from STUDIO SMACK on Vimeo.

 

O interpretare “for real” a clipului de catre autorul acestuia:

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