Diesel – Be stupid

Campania Diesel, din 2010, ne indeamna  sa trecem peste temeri, sa ne lasam dusi de val, sa traim fara regrete.

Imi plac cei de la Diesel pentru ca indraznesc sa depaseasca barierele unui brand de jeansi. Dupa “lovitura” campaniilor sex sells,  conceptul “Be Stupid” a venit ca o continuare mai light, dar cu o voce la fel de puternica. Sa iti doresti sa fii destept este un lucru comun, toata lumea vrea asta. Putini oameni isi mai permit, insa, momente de stupiditate, de nebunie, in care sa se lase dusi de val fara sa se mai gandeasca la consecinte.

Filozofia Diesel este urmatoarea:

Anomaly, agentia care s-a ocupat de contul Diesel a creat peste 30 de printuri pentru aceasta campanie.


Smart listens to the head. Stupid listens to the heart.

Smart had one good idea and that idea was stupid.

Smart says no. Stupid says yes.

Stupid is trial and error. Mostly error.

Stupid might fail. Smart doesn’t even try.

If you’ve never done anything stupid, you’ve never done anything at all.

“Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… That’s smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.

Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isn’t afraid to fail. The stupid know there are worse things than failure… like not even trying.

Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.



| diesel.com/be-stupid

layout=”standard” width=”450″ show_faces=”false” font=”arial” action=”like” colorscheme=”light”>

One response to “Diesel – Be stupid”

  1. […] Sursa: http://punctcreativ.ro/blog/diesel-be-stupid.html […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Detalii articol