Glosar


Account

Account Manager

Ad Literacy

AIDA

Aliniere

Alinierea brandului

Art Direction

ATL

Avantaj competitiv

Avantaj concurential

Awareness

Banner

Barter

Benchmarking

Billboard

Body Copy

Book

Bounce Rate

Brainstorming

Brand

Brand Personality

BT

BTL

Burst Campaign

Campanie

Charismatic Brand

Client

CMYK

Compozitie

Comunicare

Conflict

Consecinte

Contrast

Cookie

Copywriting

CPC

CPM

CRAP

Creative Director

Creativitate

Cut-Outs

Design

Disonanta cognitiva

Dramatizare

DTP

Eufemism

Executie

Extensie de brand

Flash mob

Flight

Focus group

Guerrilla marketing

Hashtag

Ideation

Idee

Ilustratie

Imaginatie

Imagini de stoc

Insight

Interactive media

ISBN

Kill Your Babies

KISS

Layout

Lista lui Kipling

Logo

Lorem Ipsum

Lovemark

Market potential

Media planner

Merchandising

Mind Map

Minimalism

Multimedia

One-Shot

OOH

Outdoor

Paleta de culori

PMS

Pozitionare

Productie

Proximitate

Publicitate

Reductionism

Remarketing

Repetitie

RGB

Rose Refs

Roata culorilor

Semiologie

Simbol

SOSTT

Spatiul alb

Spatiul alb blocat

Spot

Spreadsheet

SWOT

Tagline

Target

Teasing

Testimonial advertising

Tone of Voice

Trademark

TVC

Type Baseline

Type Design

Typography

USP

Visual Smile

Vizualizare

Viral marketing

Web 2.0

Web design

Widget

Word of mouth

Zapping

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