Glosar
Account
Account Manager
Ad Literacy
AIDA
Aliniere
Alinierea brandului
Art Direction
ATL
Avantaj competitiv
Avantaj concurential
Awareness
Banner
Barter
Benchmarking
Billboard
Body Copy
Book
Bounce Rate
Brainstorming
Brand
Brand Personality
BT
BTL
Burst Campaign
Campanie
Charismatic Brand
Client
CMYK
Compozitie
Comunicare
Conflict
Consecinte
Contrast
Cookie
Copywriting
CPC
CPM
CRAP
Creative Director
Creativitate
Cut-Outs
Design
Disonanta cognitiva
Dramatizare
DTP
Eufemism
Executie
Extensie de brand
Flash mob
Flight
Focus group
Guerrilla marketing
Hashtag
Ideation
Idee
Ilustratie
Imaginatie
Imagini de stoc
Insight
Interactive media
ISBN
Kill Your Babies
KISS
Layout
Lista lui Kipling
Logo
Lorem Ipsum
Lovemark
Market potential
Media planner
Merchandising
Mind Map
Minimalism
Multimedia
One-Shot
OOH
Outdoor
Paleta de culori
PMS
Pozitionare
Productie
Proximitate
Publicitate
Reductionism
Remarketing
Repetitie
RGB
Rose Refs
Roata culorilor
Semiologie
Simbol
SOSTT
Spatiul alb
Spatiul alb blocat
Spot
Spreadsheet
SWOT
Tagline
Target
Teasing
Testimonial advertising
Tone of Voice
Trademark
TVC
Type Baseline
Type Design
Typography
USP
Visual Smile
Vizualizare
Viral marketing
Web 2.0
Web design
Widget
Word of mouth
Zapping